The 5 Most Influential Creators on the Internet
Move over Hollywood elite, there’s a new wave of talent rising to fame (and fortune!) beyond Tinseltown.
Enter: Forbes’ Top Creators of 2022 list.
After evaluating each creator across three categories — earnings, clout, and entrepreneurship — the publication revealed 49 famous faces (and one dog) who collectively earned $570M in revenue in 2021.
So, did your fave follow make the cut? We’re unveiling which creators claimed the top five spots, below.
Editor's Note: A 2021 report found that the pay gap between white and BIPOC influencers is 29% — spotlighting a lack of diversity in marketing. Judging by the top five spots in Forbes' list, we still have a ways to go.
The Top Five Creators in 2022 — According to Forbes
While Forbes' list spans 50 different creators in multiple niches, these are the top five creators cashing in: